Oliver Hildebrand · Brisbane, Australia

01 / Editorial & Writing

Digital content, UX and SEO—shaped with an editorial eye.

Journalism-trained writing that turns complex requirements into clear, useful and memorable communication.

  • Web & app content
  • Campaigns
  • Tone of voice

Notable Publications Include

The Courier-Mail Good Food Yelp
Oliver proofreading, illustrative portrait
Good Food Guide writing sample, open spread
Cosmic Dino case-study writing sample on a laptop
Loyle website copy on a phone

02 / UX, Content Design & SEO

Useful journeys, clearly expressed.

Structure, language and search intent brought together so people can understand, decide and act.

  • Information architecture
  • UX writing
  • SEO & AEO
Information architectureHome DiscoverExploreConnect
Caxton Community Legal Centre website shown on a tablet
Search visibilitySemrush organic rankings for the Azapak tape guide
Crunchr mobile onboarding screen

03 / Brand & Visual Design

Identity with a job to do.

Strategy translated into visual systems, campaigns and practical assets that hold together in the real world.

  • Brand strategy
  • Visual systems
  • Campaign design
Southern Range website and visual identity
Southern Range full logoReflectair original logoNeolithix original logo
Brand character wheel: Hero, Outlaw, Explorer, Ruler, Creator, Sage, Innocent, Caregiver, Lover, Everyperson, Magician and Jester
Opal Packaging Plus anniversary illustration
Opal Packaging Plus custom packaging illustration
Opal Packaging Plus environmental illustration

04 / Film & Motion

Ideas carried from page to screen.

Concepting, scripts, storyboards and production thinking shaped into work that moves.

  • Concepting
  • Scripting
  • Storyboards
Oliver operating a camera on a gimbal, illustrative portrait
WATCH MY ORIGINAL SHOWREEL
Storyboard sequence from the 2 Hundy campaign

MOONRISE OVER BRISBANE

Moonrise over Brisbane

Filmed and edited by Oliver Hildebrand

Timelapse of a full moon rising over Brisbane, filmed from Mt Coot-tha.

About me

A short introduction to my work, approach and experience will appear here.

Capabilities

Words, journeys
and delivery.

Brand strategy to launch

Ground-up involvement in brand and campaign development, from naming and strategy through to scheduling, production, activation and ongoing marketing support.

Performance-focused copy

Conversion copy across web, paid search, email and social campaigns, using audience insight and emotive cues to drive results.

Ideation from page to screen

Creative, taglines, scripts and storyboards crafted with efficiency and energy. Collaboration with production teams for motion picture magic that makes sense commercially.

Proven versatility

Production across digital, print and broadcast channels for organisations spanning consumer brands, finance, healthcare, property and professional services.

Core capabilities

  • Brand strategy
  • Brand & product naming
  • SEO strategy
  • Audience insight
  • Campaign concepts
  • Scripting & storyboards
  • Tone of voice
  • Editorial standards & compliance
  • Website copywriting
  • UX writing
  • Editorial writing
  • Technical communication

Tools of the trade

Proficient in Adobe Photoshop, Illustrator, Premiere Pro and After Effects.

  • Photoshop
  • Illustrator
  • Premiere Pro
  • After Effects
  • WordPress
  • Semrush
  • Ahrefs
  • InDesign
  • Google Search Console
  • Shopify
  • Mailchimp
  • ActiveCampaign
A creative team watching a presentation in a bright Australian studio

2026 SHOWREEL

Selected experience

The work, on record.

Editorial judgement, brand thinking and hands-on delivery. Open a file to explore the work behind each role.

2026EntainMulti-brand Copywriter

Scope of work

Produced multi-brand customer and product communications across Entain’s Australian and New Zealand portfolio, working within distinct brand voices and a highly regulated environment.

Key contributions

  • Developed tone-of-voice frameworks across Entain’s Australian and New Zealand brand portfolio.
  • Produced brand-specific messaging for product launches, app updates and feature releases.
  • Developed brand-specific AI copy assistants used by hundreds of employees organisation-wide.
  • Worked across Brand, Product and Legal to deliver clear, accurate and compliant communications.
Featured work

“2 Hundy” TV campaign

2025BambrickDigital Copywriter

Scope of work

Researched, wrote, edited and published search-led content across property, finance, insurance and other complex industries, balancing audience needs, editorial quality and commercial objectives.

Key contributions

  • Produced SEO-led product, service, homepage and long-form editorial content, optimised around audience intent and organic discoverability.
  • Researched complex subjects using credible industry, regulatory and technical sources to create clear, useful consumer content.
  • Edited and quality-assured accuracy, structure, readability, on-page SEO and presentation before publication.
  • Implemented and maintained content through WordPress and other CMS platforms, including page builds, metadata and indexing via Google Search Console.
Featured work

Search intent. Visible results.

2023–2024LINK CreativeCopywriter & Brand Strategist

Scope of work

Led copywriting and brand-strategy work spanning client workshops, audience and competitor research, messaging frameworks, websites, digital campaigns and print collateral.

Key contributions

  • Planned and facilitated brand workshops exploring customer insights, competitors, audiences, positioning, purpose and key messages.
  • Translated research into brand strategies that guided visual identity, website development, tone of voice and broader communications.
  • Produced multi-channel copy for websites, SEO content, advertising, email, mobile notifications, presentations and print collateral.
  • Coordinated projects from briefing through delivery with clients, designers, suppliers and other stakeholders, creating sitemaps and wireframes to shape content and user journeys.
Featured work

From brand thinking to finished work.

2021–2022Opal Packaging PlusDigital Content Producer

Scope of work

Content and product information for a B2B e-commerce website.

Key contributions

  • Wrote and optimised product pages, category copy, metadata, blog articles and corporate content.
  • Used CMS tools, spreadsheets and analysis to check copy, imagery and product information across the catalogue.

Profile

A journalist’s eye. A maker’s toolkit.

I work where editorial judgement meets production: finding the useful idea, shaping it for the audience and carrying it through to a finished experience.

More about Oliver →

Contact

A useful conversation is a good place to start.

hi@ojch.online →

Let’s make something useful.

Tell me a little about what you have in mind.

Entain / Creative spotlight

“2 Hundy” TV campaign

Seven-frame storyboard for the 2 Hundy campaign.

30-second TVC featuring betcha brand ambassadors Carlos Ulberg and Navajo Stirling, promoting the 200% Deposit Match offer.

Brief

A late regulatory change and a narrow filming window with two rising Kiwi UFC contenders called for a bold campaign concept—one that showcased challenger brand betcha’s combat credentials while making its 200% deposit match offer impossible to miss. But with less than a week to lock down the concept before cameras rolled, every creative decision had to land.

Approach

Rather than another interview-style ambassador piece, I pitched several concepts ranging from safe to ambitious. The chosen combo of vernacular (“hundy”) and a playful one-upmanship dynamic proved both memorable and production-friendly.

Outcome

The campaign was well received in independent testing, clearly communicating the offer. The 2 Hundy platform continued into betcha’s Auckland FC campaign.

Bambrick / Selected client work

Search intent. Visible results.

Azapak, Niecon Developments and Australian Turf Group content and search evidence.

Azapak · Informational authority

Evergreen guides targeting high-volume informational searches, with sustained visibility across organic and AI-assisted results.

Niecon Developments · Research-led content

Research-led content for top-of-funnel search topics, with first-page visibility and relevant AI-assisted citations.

Australian Turf Group · Commercial discovery

Commercial product copy targeting high-intent local searches, with visibility across transactional organic and AI-assisted results.

Selected client work produced in 2025. Search visibility captured in 2026; these are historical snapshots.

LINK Creative / Selected client work

Selected LINK brand strategy, bespoke websites and custom collateral.

Brand strategy

Workshops and audience and competitor research informed positioning, purpose and messaging. Brand strategies provided direction for visual identity, tone of voice and communications.

Bespoke websites

Copy, sitemaps and wireframes shaped content and user journeys, developed in collaboration with clients, designers and other stakeholders.

Custom collateral

Multi-channel writing carried the strategy into advertising, email, presentations and print collateral, with projects coordinated from brief to delivery.